EUTM file information

019086348

BeFine Cha

September 30, 2024

Trademark Summary

The trademark application BeFine Cha was filed by Suzhou Enjoylife Catering Management Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). Application under examination.

The application was filed in English (German was selected as the second language).

The Refusal with reference B 019086348 was partially rejected according to Article 7(1)(g) EUTMR with decision issued on January 7, 2025 by the EUIPO.

Goods And Services

  • The mark was filed in class 30 with following description of goods:
    1. Coffee
    2. Coffee-based beverages
    3. Tea-based beverages
    4. Tea-based beverages with fruit flavoring
    5. Tea
    6. Sugar
    7. Honey
    8. Pastries
    9. Pizzas
    10. Flour
    11. Tea beverages with milk
    12. Tea beverages
    13. Cereal-based snack food
    14. Oat-based food
    15. Moon cakes
    16. Ice cream
    17. Starch for food
    18. Sorbets [ices]
    19. Ice cubes
    20. Preparations for stiffening whipped cream
    21. Cocoa-based beverages.
  • The mark was filed in class 32 with following description of goods:
    1. Non-alcoholic fruit extracts
    2. Fruit-based beverages
    3. Mixed fruit juice
    4. Soya-based beverages, other than milk substitutes
    5. Mango juice
    6. Fruit-based soft drinks flavored with tea
    7. Non-alcoholic beverages flavoured with tea
    8. Fruit nectars, non-alcoholic
    9. Non-alcoholic beverages containing fruit juices
    10. Fruit drinks
    11. Non-alcoholic beverages flavoured with coffee
    12. Concentrated fruit juices
    13. Non-alcoholic fruit juice beverages
    14. Ginger ale
    15. Mung bean beverages
    16. Energy drinks
    17. Rice-based beverages, other than milk substitutes
    18. Vegetable juices [beverages]
    19. Smoothies.
  • The mark was filed in class 35 with following description of goods:
    1. Advertising
    2. Commercial administration of the licensing of the goods and services of others
    3. Provision of an online marketplace for buyers and sellers of goods and services
    4. Sales promotion for others
    5. Advertising in periodicals, brochures and newspapers
    6. Presentation of goods on communication media, for retail purposes
    7. Marketing
    8. Online ordering services in the field of restaurant take-out and delivery
    9. Rental of vending machines
    10. Demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and homeshopping services
    11. Outdoor advertising
    12. Import-export agency services
    13. Shop window dressing
    14. Online advertising on a computer network
    15. Marketing analysis services
    16. Procurement services for others [purchasing goods and services for other businesses]
    17. Dissemination of advertising matter
    18. Production of advertising films
    19. Market research services
    20. Organization of exhibitions for commercial or advertising purposes.
  • The mark was filed in class 43 with following description of goods:
    1. Tea rooms
    2. Juice bars
    3. Cafeteria services
    4. Restaurants
    5. Snack-bar services
    6. Carry-out restaurants
    7. Café services
    8. Mobile catering
    9. Self-service restaurant services
    10. Rental of kitchen worktops for preparing food for immediate consumption
    11. Bar services
    12. Hotel services
    13. Snack bar services
    14. Canteen services
    15. Ice cream parlors
    16. Catering services for company cafeterias
    17. Catering services for schools
    18. Motel services
    19. Beer bar services
    20. Making reservations and bookings for restaurants and meals.