The trademark THEYETI was filed by Shenzhen Ruijia Trading Co., Ltd, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on August 28, 2024, and received one opposition filed on October 17, 2024 by YETI Coolers, LLC on Likelihood of confusion. the opponent was represented by TAOMA PARTNERS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 17, 2024
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on May 20, 2025.
The Opposition with reference B 003225798 was rejected according to Article 8(1)(b) EUTMR with decision issued on August 26, 2025 by the EUIPO.