The trademark Explore Land was filed by Xiamen Yixin Trading Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on May 15, 2023, and received one opposition filed on August 6, 2023 by Ford Motor Company on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by HGF B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 6, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).