The trademark GENSHIN IMPACT was filed by Henan Anyang Meiouya Trading Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on June 8, 2021, and received one opposition filed on July 20, 2021 by MIHOYO CO., LTD on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by MURGITROYD & COMPANY and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 20, 2021
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on October 19, 2021.
The Appeal with reference B R0404/2023-5 was Application rejected according to Article 8(1)(b) EUTMR with decision issued on January 8, 2024 by the EUIPO. The Opposition with reference B 003150908 was rejected according to Article 8(1)(b) EUTMR with decision issued on December 21, 2022 by the EUIPO.