The trademark Be The King was filed by Xiamen Paoyou Network Technology Co.,Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on July 2, 2020, and received one opposition filed on October 4, 2020 by King.com Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by NOERR ALICANTE IP, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 4, 2020
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Deletion of the representative of the trademark registration was recorded on January 6, 2021. Appointment and Replacement of representative of the trademark registration was recorded on January 11, 2021. Appointment and Replacement of representative of the trademark registration was recorded on March 17, 2021.
Goods And Services
The mark was filed in class 9 with following description of goods:
Recorded computer game software
Computer game software downloadable from a global computer network
Downloadable computer game software via a global computer network and wireless devices
Downloadable video game programs
Memory cards for video game machines
Video game cartridges
Computer software applications, downloadable
Computer game software, downloadable
Computer games programs downloaded via the internet [software]
Computer software platforms, recorded or downloadable
Computer programmes for image processing
Game development software
Computer programs [downloadable software]
Computer programs for video and computer games
Computer game programs
Interactive touch screen terminals
Computer screen saver software, recorded or downloadable
Electronic publications, downloadable
Computer operating programs, recorded
Electronic tags for goods
All of the aforementioned in relation to a role-playing game software game only.
The mark was filed in class 42 with following description of goods:
Computer software design
Updating of computer software
Computer software design services
Design and development of computer hardware and software
Design and development of computer game software
Development of computer hardware for computer games
Maintenance of computer software
Installation of computer software
Upgrading and maintenance of computer software
Computer programming of video games
Creating and maintaining web sites for others
Computer program updating services
Duplication of computer software
Programming of data processing programs
Research and development of computer software
Designing websites for advertising purposes
Design and development of virtual reality software
Software development
Computer and information technology consultancy services
Providing information on computer technology and programming via a web site
All of the aforementioned in relation to a role-playing game software game only.