The trademark ADWORDSHARE was filed by Hong Wu, a national of the People's Republic of China (the "Applicant"). The application was published for oppositions on June 29, 2008, and received one opposition filed on September 25, 2008 by Google LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by MERKENBUREAU KNIJFF & PARTNERS B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 25, 2008
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
A total of undefined cancellation proceedings were initiated against the trademark registration in 2010.The first Cancellation was filed by Google LLC (represented by GRÜNECKER PATENT- UND RECHTSANWÄLTE PARTG MBB) on July 17, 2012 and Final decision – EUTM fully cancelled.
Change of name and address of the trademark registration was recorded on November 5, 2007. Application for revocation or for a declaration of invalidity of the trademark registration was recorded on June 7, 2011. Decisions on applications for revocation or for a declaration of invalidity of the trademark registration was recorded on July 19, 2012.
The Opposition with reference B 001399197 was partially refused EUTMA/IR according to Article 8(1)(b) CTMR with decision issued on May 19, 2010 by the EUIPO. The Cancellation with reference B 000005496 was EUTM cancelled according to Article 53(1)(a) - 8(1)(b) CTMR with decision issued on April 16, 2012 by the EUIPO.